Our Vision and Mission for the Community
Our Vision for Thriving Communities
To create thriving communities where generosity inspires positive change and opportunities for everyone. We envision a Winnipeg — and a world — where compassion is a shared way of life.
Our Mission to Improve Lives Together
To support charitable initiatives that improve lives through education, community development, healthcare, culture, and social responsibility, while preserving Rosalinda’s legacy of compassion.
How We Carry Out Our Mission
- Funding programs that strengthen families and neighborhoods
- Investing in education and lifelong learning opportunities
- Partnering with organizations doing meaningful, measurable work
- Ensuring responsible, transparent stewardship of every donation
The Values That Guide Everything We Do
Compassion
Every decision is rooted in genuine care for the people and communities we serve.
Integrity
Administered by The Winnipeg Foundation, every contribution is managed responsibly and with full accountability.
Community
We believe lasting change happens when people, donors, and organizations work together.
Legacy
We honor Rosalinda's story by building a future that reflects her generosity for generations to come.